We Break the Silence
Call to Action
Petition Campaign
Hornbach, a German DIY chain, and Heimat, an advertising agency, have created a tricky promotional campaign with a strong racist imprint at the expense of Asian women. The reaction didn’t take long to happen and generated the indignation of a committee that in a short time managed to collect the signatures necessary to remove the advertising from the palimpsests.
Location:
Topic:
Racism, Sexism, Advertising
Output:
Call to Action
Petition Campaign
Partners & Sponsorships:
DIGNITY FOR ASIANS in Germany
Me Too Asians
Petition Champaign Video
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